Customs & Etiquette
Bowing
お辞儀おじぎojigiA greeting, a thank-you and an apology in a single gesture
Bowing (ojigi) is the standard Japanese gesture for greeting, thanking, apologising and taking leave. Its depth and length signal the degree of respect or regret, from a slight nod between colleagues to a deep, held bow for a serious apology.
Where many cultures shake hands, Japan bows. The bow is not a separate ritual but part of ordinary speech: people bow while saying good morning, thank you, excuse me or goodbye, and many bow unconsciously on the telephone. It expresses respect for the other person and, just as importantly, a lowering of oneself.
The gesture is flexible rather than rigid. Depth, duration and repetition all carry meaning, and context – who is bowing to whom, and why – matters more than any exact angle. Visitors are not expected to master the nuances; a sincere, modest bow is always understood.
The three standard bows
Etiquette manuals and company training usually distinguish three standing bows by the angle of the upper body. The figures are conventions taught in business etiquette, not rules anyone measures, but they give a useful sense of scale.
In everyday life the lightest form dominates. The deepest bow is reserved for moments of real weight – a formal apology, deep gratitude, or at shrines and memorials.
Eshaku
会釈eshakuA light bow of about 15 degrees, often little more than an inclination of the head and shoulders. Used when passing a colleague, entering a room or acknowledging someone in passing.
Keirei
敬礼keireiThe ordinary respectful bow of about 30 degrees, used when greeting customers or superiors, meeting someone for the first time and thanking someone properly.
Saikeirei
最敬礼saikeireiThe most respectful bow, around 45 degrees or deeper and held longer. Used for serious apologies, profound thanks and in formal religious or ceremonial settings.
Zarei
座礼zareiThe seated bow performed kneeling in seiza on tatami, hands placed on the floor in front of the knees. Seen in tea ceremony, martial arts, traditional inns and formal family occasions.
How to bow
A bow is made from the waist with a straight back, not by curving the spine or only dropping the head. Men usually keep their hands at their sides; women often place their hands together in front of the thighs. The eyes follow the movement down rather than staying fixed on the other person's face.
The rhythm matters as much as the angle: lower smoothly, pause briefly at the bottom and rise a little more slowly than you went down. A quick bob looks casual; a longer pause looks more sincere. When two people bow to each other, the one of lower status or the one expressing greater gratitude tends to bow slightly deeper and rise last.
Why the bow matters
Bowing developed from court and warrior etiquette; schools of formal manners such as the Ogasawara school, which codified samurai etiquette from the medieval period onwards, shaped the forms still taught today. In the modern period the gesture spread to every level of society and became part of school, company and service-industry training.
The underlying idea is humility: by lowering the head, one shows the other person that one places them above oneself. This is why the depth of a bow tracks the social relationship and the situation, and why an apology is judged partly by the bow that accompanies it.
Bows in daily life
Shop and restaurant staff bow to customers as they enter and leave; customers typically respond with a nod or not at all, which is not considered rude. Station staff bow when entering or leaving a train carriage, and many people bow when finishing a phone call even though the other side cannot see it.
Apologies carry the heaviest bows. Public apologies by executives, with a long, deep saikeirei in front of cameras, are a recognisable feature of Japanese corporate life.
Bowing as a visitor
Visitors are not expected to calculate angles. A modest bow of the head and shoulders when greeting, thanking or apologising is appropriate in almost every situation, and many Japanese people will offer a handshake to foreigners instead. Following the other person's lead – returning a bow with a bow, a handshake with a handshake – is the simplest rule.
Combining a bow and a handshake at the same time is common in international business and is not a mistake, but it is best not to bow while maintaining firm eye contact, which can look like a challenge in martial-arts contexts. Exaggeratedly deep bows by foreigners can come across as parody.
Words that go with a bow
A bow nearly always accompanies a phrase, and the phrase usually comes first or together with the bow.
Ohayō gozaimasu
おはようございますohayō gozaimasuGood morning; used with a light bow among colleagues and neighbours.
Arigatō gozaimasu
ありがとうございますarigatō gozaimasuThank you; the depth of the bow scales with the size of the favour.
Sumimasen
すみませんsumimasenExcuse me or sorry; usually with a quick eshaku.
Mōshiwake gozaimasen
申し訳ございませんmōshiwake gozaimasenA formal apology; accompanied by a deep, held bow.
Yoroshiku onegai shimasu
よろしくお願いしますyoroshiku onegai shimasuSaid on first meeting or when asking a favour; paired with a keirei.
Frequently asked questions
Do foreigners have to bow in Japan?
No one expects it, but a small bow of the head when greeting or thanking is appreciated and never wrong. Many Japanese people will offer a handshake to visitors instead.
How deep should I bow?
For everyday situations a slight bow of about 15 degrees is enough. Deeper bows are for formal thanks or apologies, and visitors rarely need them.
Should I bow back to shop staff?
It is not necessary. Customers usually respond with a nod, a smile or a brief thank-you, and staff do not expect a return bow.
Is it rude to bow and shake hands at the same time?
No. In international business the combination is common. Simply follow the lead of the Japanese person you are meeting.
Why do Japanese people bow on the phone?
Bowing is so closely tied to the words it accompanies that it happens automatically. It reflects the sincerity of the speaker rather than an intention to be seen.
Related
Sources
- 1.Japan National Tourism Organization – Official travel guide (opens in a new tab) — JNTO
- 2.Web Japan (opens in a new tab) — Ministry of Foreign Affairs of Japan