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Shopping and souvenirs in Japan

お土産おみやげomiyage

Department stores, craft shops and the art of omiyage

Japan is one of the world's great shopping destinations, from Ginza's department stores and Akihabara's electronics to Kyoto's craft shops and every station's regional sweets. Visitors can shop tax-free at registered stores, and bringing omiyage – edible souvenirs from the place visited – is a firm Japanese custom.

Shopping in Japan ranges from the grand department stores of Ginza and Nihonbashi, some founded in the Edo period, to narrow streets of specialist shops, vast electronics and variety stores, and the souvenir stalls that fill every station and sightseeing spot. Service is attentive, goods are carefully wrapped, and prices are fixed.

For visitors, two things stand out: tax-free shopping for eligible travellers at registered stores, and the custom of omiyage, regional souvenirs – usually boxed sweets – that people bring back for family, friends and colleagues after a trip.

Tokyo's shopping districts

Each district has its own character. Ginza is the classic address for department stores, flagship stores of Japanese and international brands, and stationery and craft specialists. Shinjuku and Shibuya combine department stores, fashion buildings and huge electronics stores around their stations; Harajuku's Takeshita-dori caters to youth fashion, while Omotesando is lined with designer architecture.

Akihabara is the centre for electronics, anime, manga and games; Nakano Broadway is a haven for collectors. In the old east of the city, Asakusa's Nakamise-dori sells traditional snacks and souvenirs on the approach to Senso-ji, Ameyoko market in Ueno is loud and cheap, and Kappabashi is the street of kitchenware, knives and the plastic food models seen in restaurant windows.

Osaka and Kyoto

Osaka's shopping is concentrated in two areas. Umeda in the north has department stores and underground malls linked to the stations; in the south, the covered Shinsaibashi-suji arcade runs towards Namba and Dotonbori, with Den Den Town in Nipponbashi for electronics and anime and Kuromon market for food.

Kyoto is the place for traditional goods: tea and tea utensils, incense, fans, textiles, ceramics and knives, many from shops run by the same family for generations. The Shijo-Kawaramachi area has department stores and covered arcades, and Nishiki Market, the 'kitchen of Kyoto', sells pickles, tofu products, sweets and cooking tools.

  • Osaka

    Umeda, Shinsaibashi, Namba and Kuromon market.

  • Kyoto

    Crafts, tea and Nishiki Market.

  • Green tea

    Sencha, gyokuro and matcha to take home.

Department stores, depachika and everyday shops

Japanese department stores (depāto) grew out of Edo-period kimono merchants and railway companies. Their basement food floors, depachika, are an attraction in themselves, with counters for Japanese sweets, bento, pickles, tea and immaculately wrapped gift boxes; the top floors often hold restaurants. Staff bow as the doors open in the morning, and gift wrapping is taken seriously.

For everyday purchases, convenience stores (konbini) are everywhere, fixed-price 'hyaku-en' shops such as Daiso sell household goods and small gifts, discount chains such as Don Quijote stay open late with everything from cosmetics to snacks, and drugstores are popular for Japanese cosmetics and skincare.

  • Depachika

    デパ地下depachika

    Department-store basement food halls.

  • Konbini

    コンビニkonbini

    Convenience stores open around the clock, also for ATMs, tickets and parcels.

  • Wagashi

    Japanese confectionery, a depachika staple.

Tax-free shopping

Short-term visitors can buy goods free of Japan's consumption tax at registered stores, which display a 'Japan Tax-free Shop' sign, provided they meet the conditions set by the National Tax Agency and take the goods out of Japan. The passport is needed at the time of purchase. The procedure, minimum purchase amounts and whether the tax is deducted at the till or refunded later are set by law and can change, so the current rules should be checked before shopping.

Omiyage: regional souvenirs

After a trip, Japanese travellers bring back omiyage for family, friends and colleagues: usually individually wrapped sweets or snacks associated with the place visited, bought in stations, airports and service areas. Many regions are known for a particular speciality, and some are sold only locally, which is part of their appeal.

For visitors, omiyage make good gifts for Japanese hosts and friends at home. Fresh foods such as meat and some fruit may be restricted by import rules in the traveller's home country.

  • Shiroi Koibito

    白い恋人Shiroi Koibito

    White-chocolate langues de chat biscuits from Hokkaido.

  • Yatsuhashi

    八ツ橋yatsuhashi

    Cinnamon-flavoured rice-flour sweets, Kyoto's classic souvenir.

  • Momiji manjū

    もみじ饅頭momiji manjū

    Maple-leaf-shaped cakes filled with bean paste, from Miyajima.

  • Mentaiko

    明太子mentaiko

    Spicy marinated pollock roe, Fukuoka's speciality.

  • Kibi dango

    きびだんごkibi dango

    Soft millet-and-rice dumplings from Okayama, linked to the Momotarō legend.

  • Beni-imo tarts

    紅いもタルトbeni-imo taruto

    Purple sweet-potato tarts from Okinawa.

Traditional crafts

Japan's regions produce a remarkable range of crafts, and the government designates traditional craft products that meet standards of history, materials and handwork. They make lasting souvenirs: a cast-iron kettle, a lacquer bowl, a hand-forged kitchen knife, a piece of porcelain or a length of indigo-dyed cloth. Specialist shops, department-store craft floors and the workshops themselves are the best places to buy, often with the maker's name attached.

  • Nambu tekki

    南部鉄器Nanbu tekki

    Cast-iron kettles and teapots from Morioka and Oshu in Iwate.

  • Arita ware

    有田焼Arita-yaki

    Porcelain from Saga, Japan's first, made since the early 17th century.

  • Wajima lacquer

    輪島塗Wajima-nuri

    Durable, many-layered lacquerware from the Noto Peninsula.

  • Kanazawa gold leaf

    金沢箔Kanazawa-haku

    Almost all of Japan's gold leaf comes from Kanazawa.

  • Imabari towels

    Soft, absorbent cotton towels from Ehime.

  • Crafts directory

    Traditional crafts by prefecture.

Practical tips

Card and mobile payments are accepted in most shops, though small traditional shops and markets may still prefer cash. Purchases are often wrapped with care, and staff may ask whether an item is a gift. Bulky or numerous purchases can be sent to the hotel or the airport by luggage delivery services, and large items such as ceramics can be shipped abroad by many shops.

Before buying knives, food or plants, check the import and carry-on rules: kitchen knives must go in checked baggage, and fresh foods may be restricted on arrival at home.

Frequently asked questions

What are the best souvenirs from Japan?

Regional sweets (omiyage), green tea, sake, kitchen knives, ceramics, lacquerware, tenugui cloths and stationery are popular. Traditional crafts from the place visited make the most personal gifts.

What is omiyage?

Souvenirs, usually boxed sweets or snacks from the place visited, that Japanese travellers bring back for family, friends and colleagues.

Can I shop tax-free in Japan?

Yes, short-term visitors can buy tax-free at registered stores with their passport, subject to conditions set by the National Tax Agency. Check the current procedure before shopping.

Can I haggle in Japan?

No. Prices in shops and markets are fixed; haggling is not customary except occasionally at flea markets.

Where can I buy traditional crafts?

In specialist shops, department-store craft floors, museum shops and directly from workshops in craft towns such as Kanazawa, Arita, Wajima and Morioka.

Sources

  1. 1.Japan National Tourism Organization – Shopping (opens in a new tab) — JNTO
  2. 2.National Tax Agency – Consumption tax exemption for visitors (opens in a new tab) — National Tax Agency (国税庁)
  3. 3.伝統工芸 青山スクエア / 伝統的工芸品産業振興協会 (opens in a new tab) — Association for the Promotion of Traditional Craft Industries

Editorial team · Published: